Artificial intelligence (AI) is at the center of global discussion. In fact, the traditional Collins dictionary named it the word of the year. Professionals from various industries want to increase their understanding of the tool, as well as understand how to adapt to the new technologies that are emerging at an unprecedented speed. The search is so great that a report on the “Future of Work: AI at Work” conducted by LinkedIn showed that conversations about AI increased by about 70% on the platform.

Leaders want to know how to leverage the skills needed to perform their jobs and make more assertive decisions. Information from the LinkedIn Economic Graph Research Institute suggests that more than half of LinkedIn members hold jobs that can be disrupted or augmented by AI, and the skill sets required for jobs will change by up to 65% by 2030. Additionally, professionals with advanced degrees, Generation Z, and women will see their jobs change more rapidly than other professionals.

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But is AI being used to its full potential by companies? Here’s what executives think:

  • For Alexandre Azzoni, co-founder of 2CX, the full adoption of AI potential is still a complex challenge and many companies are still in the early stages. “The challenges for adopting more sophisticated technologies include maturity of their processes, financial investment, personnel training, integration with legacy systems, and the need to meet the growing expectations of customers. I honestly believe that there is still much to explore in terms of AI use in all areas of organizations, considering process automation and interactions with customers at each stage of their journey,” the executive points out.
  • Adriana Gallego, customer service director at Decolar, says that artificial intelligence has been explored more and more in recent years, but it still has a lot of potential for use in companies. “The use of AI at Decolar is a reality, essential to understand the travel habits of travelers and allow the company, through algorithms, to generate the best offers for each customer. Decolar has been adapting its way of operating through a model based on three pillars: personalization, automation, and omnichannelity. We have a 360-degree view of the customer, throughout the process, which helps us to contextualize and identify different situations for the most efficient use of AI, and that is sustainable over time.”
  • Albervan Luz, head of e-care at Claro, also notes that AI has evolved rapidly. “The speed seems to be one of the main differences when compared to the transformations brought by technologies such as the Internet and the Cell Phone. Many companies are adopting AI in various areas, such as customer service, process automation, data analysis, among others. However, there is still a great potential to be explored, and many companies may not be using these new possibilities due to technological, governance, security, privacy, and implementation challenges.”

In times of change, it is necessary to prepare

There is no denying that jobs in AI are undergoing a metamorphosis. Whether for the near future or for today, the reality is that AI in all areas, it emerges as the need for professionals to acquire AI skills, but also to improve their personal skills. While AI is able to perform repetitive and analytical tasks efficiently, personal skills add an essential human element to the professional environment.

In other words, professionals who combine AI skills with personal skills will remain competitive in a labor market that will increasingly value skills that AI cannot reproduce. Globally, the number of companies with a “Chief AI” position has more than tripled in the past 5 years and has grown 13% since December 2022.

“Historically, jobs were defined by titles. But smart companies are starting to realize that they need to start defining jobs as a set of skills and tasks, and not just as titles. Then, start thinking about how these tasks will change as AI continues to advance, and then about what new skills we need to be successful.” Ryan Roslansky, CEO, LinkedIn.

Professionals who may be replaced

According to LinkedIn data, some areas are most likely to see their functions disrupted or augmented by generative AI. Therefore, professionals in these industries are likely to lead the adoption of AI literacy and improve their personal skills.

The study suggests that, globally, technology, information, and media professionals topped the list, with 71% of them predicting changes in their roles due to the rise of AI. Retail (71%), Wholesale (68%), Financial Services (66%), and Professional Services (64%) also stand out as sectors in which the impacts of AI will be most impacted.

The labor market is constantly evolving, and adapting to these changes is essential for professional success. Investing in the development of these skills, whether related to AI or not, is a solid strategy to face the challenges